The Power of eMade™
Consumer Insights Report
Today, thousands of everyday consumer products are made from oil. Now, we can produce these same products from CO2 instead. To understand demand for this shift, we surveyed U.S consumers: 74% would choose CO2-based products over conventional petroleum-based products, and 76% would view brands more positively for offering them. These insights reveal a rare opportunity for brands to lead a new era of innovation where sustainability is a competitive advantage.
Chemistry x Culture
Introducing The CO2Made® Project
Today, thousands of consumer products are made from oil. Now, we can produce these same products from CO2 instead. To understand consumer demand for this shift, we surveyed U.S. consumers: 75% would choose CO2-based products over conventional ones, and 80% would view brands more positively for offering them. But consumers also want transparency—clear labeling, education, and cultural visibility. Enter the CO2Made® Project: Twelve's platform for brand partnerships and driving cultural momentum for CO2-based products.
1. Scope™ Analysis
2. Hero Product
