Twelve | CO2Made® Products

The Power of CO2Made®
Consumer Insights Report

Today, thousands of everyday consumer products are made from oil. Now, we can produce these same products from CO2 instead. To understand demand for this shift, we surveyed U.S consumers: 74% would choose CO2-based products over conventional petroleum-based products, and 76% would view brands more positively for offering them. These insights reveal a rare opportunity for brands to lead a new era of innovation where sustainability is a competitive advantage. Download the full report below.

What is CO2Made?
Drop-in replacement for petrochemicals

CO2Made refers to products made from chemicals derived from carbon dioxide instead of fossil fuels. Today, over 96% of the world’s manufactured goods rely on petrochemicals derived from oil—these include everything from polyester in clothing to plastics in electronics and foam in mattresses, forming the hidden backbone of modern manufacturing. CO2Made provides a powerful alternative. Through an electrochemical process powered by renewable electricity, Twelve converts CO2 into the same chemical building blocks typically derived from oil. This means products made are chemically identical in quality, performance, and feel—but made without fossil fuels and associated emissions.

Benefits of CO2Made products:

Petroleum‑free: Reduces reliance on oil as the feedstock for manufacturing
Emissions‑reducing: Cuts CO2 emissions across production
Chemically identical: Works seamlessly as a drop‑in replacement

We partner with brands to launch CO2Made versions of their products, and replace petroleum-based materials and ingredients with CO2Made equivalents across their supply chain. It means offering products made from air instead of oil—products consumers want—and leading a new era of innovation where sustainability is a competitive advantage.

Chemistry x Culture
Introducing The CO2Made® Project

Today, thousands of consumer products are made from oil. Now, we can produce these same products from CO2 instead. To understand consumer demand for this shift, we surveyed U.S. consumers: 75% would choose CO2-based products over conventional ones, and 80% would view brands more positively for offering them. But consumers also want transparency—clear labeling, education, and cultural visibility. Enter the CO2Made® Project: Twelve's platform for brand partnerships and driving cultural momentum for CO2-based products.

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